INGKA CENTRESClient: “It’s confusing, but we are a division of the INGKA group which is the largest IKEA franchisee holding company. Our centres hold the vast majority of IKEA stores. They like to talk about sleep, so we want to, too. And we want people to come to our centres.”
Me: “Okay, let’s get help from the profession that’s best at putting people to sleep.”
OUT COLD
“Let’s get UFC fighters to ‘put people to sleep’ with bedtime stories in our centres.”
“We have centres all over the world, so we can leverage popular fighters from each country to make people go night night.”
“To get sleepyheads to our centres, we’ll promote the events with content of UFC knockout king Derrick Lewis showing off his oratory skills.”
“And we’ll keep this unexpected crossover going with some MMA-inspired sleep gear. Truly helping people put their lights out.”
More Not Work
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